The Blurring of B2B and B2C

00:00:00: One of the things that I'm curious about is, you know.

00:00:14: I recall when one of the key distinctions there was being made between consumer markets and B-to-B markets.

00:00:21: your experiences all mostly in B to be was that consumers won't pay for anything they expect on the web.

00:00:32: They expected everything free And business expects to pay.

00:00:39: In general in the world, our lives as consumers and business people have just got more and more mashed together.

00:00:52: And I think that we... As businesspeople often bring now to their business life The same consumer attitude Which means being half a dozen shops before coming back To actually talk with sales Assistant about all we want to buy.

00:01:12: and also, you know how many times a day or week are you in conversations with somebody who's using an app?

00:01:17: And You know We know the question that's waiting to be asked which is He'd have to pay for it.

00:01:24: Yeah This isn't business.

00:01:26: yeah There's an interesting one Isn't there?

00:01:28: because I think back now start out as a bit of a question Of should she display your pricing on that?

00:01:34: and i always felt That yes he should.

00:01:37: We did it up to you.

00:01:40: You do a real flow and I think Hiding It Now is such a big red flag for people because you...I actually Think when its hidden, oh this gonna be super expensive.

00:01:51: And i don't want-and i dont wanna speak to sales To understand what it's going to cost me as complex.

00:01:56: so..i think um the The sort of fraudulent growth Where you get in at kind Of A free or very cheap plan understand very quickly whether it can solve this particular problem that you're trying to solve.

00:02:13: And then, y'know... Then you make a decision is that worth what's actually gonna cost me?

00:02:18: But yeah and I think Matt just also speaks too.

00:02:21: we've said right at the beginning everything seems more complex.

00:02:25: now The bind journey so much longer.

00:02:31: Yeah i would agree that the sort of BCB to B worlds have collided.

00:02:37: there's tons of beach v content or something like TikTok, which a few years ago you maybe wouldn't have necessarily thought that and LinkedIn I think is more and more personal updates feed.

00:02:50: Like see people announcing they're getting married in things on there... Which again may be five years ago also you wouldn't see.